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Field notes

What we write. What we ship.

Architecture decisions, implementation details, and honest lessons from shipping small web apps. The studio's service-business content lives on the studio site — linked below.

Architecture July 19, 2026 · 9 min read

How I ship a static Astro app on Cloudflare

The exact boundary I use between prerendered pages, browser-side calculations, Worker routes, assets, cache headers, and release checks.

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Technical SEO July 18, 2026 · 10 min read

Canonical strategy across a three-domain product family

How I divide intent, redirects, sitemaps, internal links, and entity references across .online, .com, and VertaFlow without making three sites compete.

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Product SEO July 17, 2026 · 8 min read

What a useful calculator page needs to earn search visibility

A calculator needs more than inputs and a result: clear intent, visible math, useful defaults, explanations, examples, FAQs, and an honest ownership model.

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CRM May 20, 2026 · 6 min read

Why I built VertaFlow instead of buying HubSpot

I run a one-person studio in Rome, NY. I was stitching a CRM out of Zapier, spreadsheets, and three SaaS subscriptions I barely used. Here's what broke, and what the CRM had to do to fix it.

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Build May 16, 2026 · 7 min read

Astro vs Next.js: when I reach for each

Static-first for marketing pages, Next.js for anything that needs auth or dynamic data. The actual decision tree I use on real client builds — and why it runs on Cloudflare's edge either way.

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From the studio

Website buying guides, Local Visibility, service-area strategy, and client-facing case studies stay on designedbyanthony.com so the domains do not compete.

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Apps and build notes

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